BRANDING - THE FOUNDATIONS OF YOUR BUSINESS
As a small business, you have to find ways to be distinct–with a solid brand building process of your own. Not sure how to progress or develop your brand? Or perhaps you need to up your game to stay competitive- get in touch now!
As a small to medium sized business, it is highly likely you will be competing against bigger brands with devoted customers. That’s why it is really important that you find ways to differentiate yourself from your competitors and the way to do this is build a solid brand of your own.
While many people think a brand is either a logo, slogan, or tagline, that is just part of it. It is actually about perception; your customer's overall perception of your business.
A good brand strategy represents a promise to uphold particular values that could be anything from quality, performance, responsiveness, ethics or integrity. It sets your product or service apart from other businesses and can result in customer preference, loyalty and price premiums. In fact, it will be one of your biggest assets and can mean an increase in sales, more projects, word-of-mouth referrals, and advocacy for your products or service.
A successful brand must be consistent in both communication and experience across many different areas. This may include:
- Environment (storefront or office)
- Print, signage, packaging
Website & online advertising
- Social media & content marketing
- Sales & customer service
Not sure if your brand is helping or hindering sales why not have a chat with us?